Are you a financial advisor looking for an easy way to tell which funds are better than others, or explain to clients why you choose certain funds? Are you a fund manager looking to demonstrate the value of your funds?
Fund Mark Place shows all funds on the same chart so it is easy to compare the risk and return for the short-, medium- and longer terms, from 1-month to 10-year. It is calculated every day so you always get the latest.
The half-century debate of active versus passive seems to have settled and the consensus is that passive index ETFs are the way to go. But index funds have absolutely no risk management and there are indeed active funds worth taking a look. Throwing in smart-beta funds etc., it can be difficult to find the right funds for you.
Even for passive ETFs, there are so many passive ETFs for every market segment under the sun and this will help you find the ETFs most suitable for your investment objectives.
If you are the producer of passive index funds, you can easily show how you are beating the vast majority of active funds.
If you are the producer of active, smart alpha/beta funds, you can easily demonstrate the value of your funds if they are indeed superior. If not, use the tool internally to help you improve your methodology.